Personalizing Privacy and Transparency
Regulations and business best-practice have shifted away giving users links to unreadable privacy policies. It’s also no longer acceptable to use “opt-outs” or tell users that they need to track terms to know when they change. Users must understand what they’re agreeing to, they need to provide affirmative consent, and their data can’t be used in new ways until updated terms have been understood and accepted. This is why Tranquil Data supports a simple onboarding pattern: with just three API calls in you web site or application, you fundamentally change User Experience.
An automatically generated, personal Privacy Nutrition Label showing the Categories allowed for each Platform Use Purpose. This is a available via API to embed into your web sites and UIs out of the box.
Personalize Terms
Tranquil Data provides a single API call that takes context about a user (where they live, their age, their family relationships, whether they came to the platform via an employer, etc.) and returns the specific terms that apply to that user. Instead of simply flashing a Privacy Policy, Users now get a clear view of what they can expect, and platform teams have a way to understand how any given type of user is affected by platform policies. Going beyond that API call, the product will generate Privacy Nutrition Labels (above) that provide a clean and simple summary. This will help you acquire users faster, articulate use clearly, and accelerate the value in the data you hold.
Anchor Engagement with Opt-In and Consent
No Privacy Policy in 2025 should talk about users having the “right to opt-out” of any use. In may verticals and locations this is illegal, and at a minimum it’s competitive liability. Tranquil Data defines core purposes (the green boxes) and Opt-Ins (the purple boxes, and common for uses like marketing promotions or training personal data for co-pilots). Both types of purpose may be overridden so that (e.g.) they never apply to children or residents of the EU. Going further, a fine-grained model for Affirmative Express Consent is baked into the product to make it simple to give users control over how and why their data is shared.
Additional, personalized knowledge about the user that is provided through UI or API.
Give Users the Full View
Even if a user does choose to scroll through a full Privacy Policy today, they’re not going to see any of the personalized ways that their data is shared. That’s why the “nutrition label” feature goes beyond rendering common terms for use and sharing, and includes what data may be shared for an individual based on (e.g.) having Guardian consent for them or onboarding through an employer, health plan. There’s also the option to include drill-down third-party details, so a user can see the specific external parties that are getting their data, and as above these details are personalized for each user’s context, providing users real-time clarity.
Automate Re-Consent
After a user accepts their personalized terms and creates an account, a single API call to Tranquil Data captures the context about that user, which includes a version of the overall site policy. When that user logs back in later, there’s another API call to ask “have any the terms that apply to this user changed in a material way?”. If the answer is yes, then Tranquil Data makes it simple show users the new terms, acquire consent to those terms, and capture that in-context. You never again need to worry about whether users are up-to-date with platform terms.